Enclosed is one of my favorite Steve Jobs video doing what he did best, driving change across the company. He had just returned and Apple was in difficult situation. In this video he talks to an internal audience about the importance of “brands” and how they needed to honor greatness and inspire people to do the impossible. They shouldn’t be talking about technology. This later became the Think Differently campaign but in this short video you see how he tells the story of what they need to do. Storytelling is a key asset in great leaders and Steve is as good as it gets. He was a great marketer, an incredible business man and most of all an innovator.
I hope you enjoy this video as much as I do!